Mark Mooney

Some leaders have vision, and lots of managers can execute, but few executives can do both like Mark can. He pairs big ideas with a positive and energetic, “make it happen” attitude. A true leader, Mark blazes new trails while lighting the way for others to follow him.

A four-time business founder, Mark has grown Mountain Atlantic from a single idea to a busy business development consultancy. Whether he’s helping clients, start, grow, or protect their businesses, when Mark gets involved in a project, results are close behind.

Mark spent a decade as founder and CEO of NeoNiche Strategies, an innovative strategic and outreach marketing firm. He led that business from its first dollar of profit to over $1 million in annual revenue and grew the company from a one-man operation to a thriving small business with 10 full-time employees and 35 part-time employees. Mark’s unique ability to grow a local team of professional and creative individuals to meet the needs of clients set NeoNiche Strategies apart from other marketing organizations. In 2016, Mark sold the firm, but he remains a trusted advisor to NeoNiche leadership.

Mark is founding board member of the Friends of Theodore Roosevelt Island.



Rebecca Dunn
Chief Operating Officer

Rebecca shines brightest when leading service-driven organizations through challenging circumstances, achieving competitive advantage and increasing the bottom line. At Mountain Atlantic, she directs business operations, providing day-to-day direction, including logistics and staffing, team training, program support, and client reporting. 

Rebecca served as chief operating officer of NeoNiche Strategies from 2010 until its sale in 2016. In addition to managing the company’s operations, she was a key player in the deployment of NeoNiche Strategies’s dynamic outreach teams, overseeing the development of training material, identifying high-traffic event locations, and reporting results.

Rebecca is an avid outdoorswoman who has rafted the Grand Canyon and has numerous marathons to her credit.  

Dale Roberts
Community Relations Director

Dale’s staff development and process improvement skills will “raise the game” of any organization he works with. An incisive and strategic thinker, Dale can cut to the heart of an organization’s processes and procedures identify what is working well, what is holding the organization back, and what solutions will work. 

At Mountain Atlantic, he has led the implementation process for numerous programs, from project management to performance metrics that have boosted productivity, increased morale, and brought the company’s stretch goals within reach. He also attends community networking events to strengthen and develop new relationships. Dale’s warm and winning approach to training and staff development delights Mountain Atlantic staff and clients alike. 

For nearly 20 years, Dale demonstrated his commitment to local sustainability as well as his management acumen as the owner and operator of Arlington’s coffeehouse institution, The Java Shack. He obtained the first Green Restaurant Certification in Virginia, leading the industry in environmentally responsible improvements.